To launch the new Nike Tights of the Moment, inspired by Japanese artist Yuko Kanatani, I created a series of Campaign Pages that elevate the product design to match the whimsical theme of the product. I was tasked with creating a visual direction to tell the story of each product in an original and fun way.
MAGICAL KALEIDOSCOPE: Inspired by the movement of circus performers and magic.
MAGICAL KALEIDOSCOPE: Inspired by the movement of circus performers and magic.
MIDNIGHT CRAFTWORK: Midnight was the hour of inspiration for the colors and energy.
SPARKLING SUNBURST: Inspired by that shimmering moment that occurs when a great idea is formed.
Produced at: R/GA
Art Direction/Lead Design: Mariola Bruszewska
Credits: Wayne Sung
