The classic western scene merges with the surreal world of Klarna in our 2021 Super Bowl campaign photography we captured. We brought humor, color, and fashion together to create this surreal western world to introduce Klarna in the United States with a real bang.

We were tasked with coming up with concepts, art direction, planning, and executing a photo shoot to produce assets that could be distributed throughout social media, OOH, and other digital extensions.

Concepts, photoshoot Art Direction, Shoot Planning & on shoot coordination, Social Media & OOH Collateral design: Mariola Bruszewska

Creative Direction: John McKelvey, Johan Arlig

Copy: John McKelvey, Nick Morrissey