To hype the release of the first seven LBJ12 colorways,  I created 3 of the dramatic key visual that tells the story of each colorway while tying it back to Lebron's game and identity as an athlete. These visuals were distributed through @nikebasketball's social channels and heroed on the Nike.com’s basketball sports landing page, building energy and excitement around each product release.

Art Direction, Design, Digital Illustration: Mariola Bruszewska

Creative Direction: Rasmus Wangelin

Produced at: R/GA